--- url: https://www.creatorads.io/en/blog/la-roche-posay language: en page: blog-post brand: L'ÓREAL | La Roche-Posay site: Creator Ads --- # La Roche-Posay case: the brand's biggest creator launch How La Roche-Posay ran the biggest creator launch in its history: 3,000+ creators mobilized through seeding, at the speed of culture, powered by SmartMatch and Guardian on Creator Ads. ## How La Roche-Posay ran the biggest creator launch in the brand's history Sector: Dermocosmetics / Skincare ## Key results - **#1** — biggest creator launch in La Roche-Posay's history - **+3.000** — creators mobilized in the campaign - **Top TikTok** — product among the most searched terms during the event weeks ## Story La Roche-Posay, one of the largest dermocosmetics brands in L'Oréal's portfolio in Brazil, wanted a launch with viral distribution. That effect of opening TikTok and Instagram and seeing everyone talking about the same product. But in the traditional influence model, it was impossible to gain scale and keep brand control and consistency at the same time. You had to choose: one or the other. With Creator Ads' technology, it became possible: the combination of scale, consistency and brand safety produced the biggest creator launch in the brand's history. ## Before: The operational ceiling of the traditional model Launching a product with creators for a brand like La Roche-Posay is complex because, in the old model, every gain in scale came with a proportional gain in complexity: inviting thousands of people, tracking confirmations, organizing production and consolidating results. All by hand. Above a certain volume, the process simply stopped being viable, and the team ended up stuck in operations when it should have been focused on strategy. ## The challenge: A launch with viral distribution To put the new sunscreen at the center of the conversation, at national scale, at the speed of culture, it was necessary to mobilize thousands of brand-aligned creators in a short window, keep everyone aligned with the brief, and ensure consistency for a premium dermocosmetics brand, where the perception of quality is non-negotiable. ## The decision: Why Creator Ads What made the difference was realizing that Creator Ads doesn't just sell access to creators. Far beyond that, it's a technological infrastructure built to run a campaign of this complexity within a single environment: communication, production and results in real time, with an AI layer that automates what used to consume the entire team. It's a combination the brand didn't find in any other partner it evaluated. ## The technology: The AIs behind the operation What makes an operation with thousands of creators manageable by a lean team are Creator Ads' proprietary AIs: - **SmartMatch** handles curation and finds the right creators for the campaign. Far beyond audience, factoring in fit with the territory and the brand's universe. - **GuardIAn** analyzes every piece of content delivered and ensures it responds exactly to the brief, at scale, without manual profile-by-profile review. > "The first time I saw GuardIAn, I was impressed. It ensures the content generated responds exactly to the brief that was set." > — Alan Specterr, CMO L'óreal ## The results: Mobilization at scale, at the speed of culture The result exceeded expectations: 3,000+ creators took on the challenge and generated millions of organic views. There were creators traveling from other states just to join the action in Rio, and lines on the days open to the public. The conversation spilled beyond the event: La Roche-Posay's new sunscreen ranked among the most-searched terms on TikTok in every week around the launch. And all of this in a seeding action. A level of mobilization that would hardly exist without technology capable of coordinating thousands of participants at the same time. ## Brand safety at scale: Thousands of pieces, on brief For a premium dermocosmetics brand, consistency and brand safety are non-negotiable. The more creators, the greater the risk, unless there's technology for it. With GuardIAn, every piece is analyzed against the brief and the brand's guidelines, and every decision is logged. The difference isn't giving the feeling of control. It's giving the proof of control. ## After: What changes structurally The project changed the brand's perception of what's possible. Before, increasing scale meant increasing complexity. Creator Ads showed the opposite: you can work with thousands of creators while keeping organization, visibility and measurement from start to finish. Launches of this size stop depending on team size and start depending on the technology that runs them. > "We never would have reached this level of precision without the partnership and the technology that Creator Ads offers." > — Alan Spector, CMO L'óreal ## Want to be the next case? Scale the manual model can't reach. Auditable brand safety. Content that becomes measurable media, run by a lean team. **Talk to our team** ## Links - Case: https://www.creatorads.io/en/blog/la-roche-posay - All posts: https://www.creatorads.io/en/blog