--- url: https://www.creatorads.io/en language: en page: home site: Creator Ads --- # Creator Ads — The first ad manager for influencer media buying Manage creator campaigns with the same standards as Google Ads and Meta Ads — with the brand safety Enterprise demands. ## What is Creator Ads? The world's first ad manager for influencer media, from organic to paid. Manage creator campaigns to the same standard as Google Ads and Meta Ads, with the brand safety Enterprise demands. ## How It Works Creator Ads is the world's first ad manager for influencer media buying: briefing, selection, approval, measurement and payment, one dashboard, in real time. **#01 — Brief:** Set a budget ceiling, objective, and creative guidelines for campaign content. **#02 — Match:** Find the ideal creators for your campaign using AI, automatically. **#03 — Review:** AI reviews every piece of content against the brief automatically, blocking issues before publishing. **#04 — Boost:** Boost the best-performing organic content with Partnership Ads. **#05 — Optimize:** Beyond post-campaign reports, track data in real time in a unified dashboard. ## Brand Safety Brand safety before the first click. Our AI evaluates content across risk dimensions relevant to your market, such as inappropriate language or copyright. Any material that is off-brand is blocked before it even reaches the final approval stage. **14 criteria checked:** Hate and Prejudice, Sexual Arousal Intent, Nudity and Clothing, Objectification and Undue Focus, Sexual Acts and Language, Graphic Violence, Dangerous or Illegal Activities, Direct Attack or Hate Speech, Profanity as Main Focus, Harmful Misinformation, Conspiracy Theories, Insensitivity to Tragedies, Dubious and Misleading Content, Partisan Political Content ## Products & Features ### SmartMatch Artificial intelligence finds the right creators for your brand. We match your brief against thousands of profiles in our database using more than 300,000 data points. The system prioritizes partners with healthy metrics and direct alignment to your audience, saving hours of manual search. **Result:** Riachuelo: 7.35% engagement, above the retail benchmark. ### GuardIAn Automated content review, frame-by-frame. Our AI analyzes every video before publication and generates an automatic decision based on your brand's rules. This prevents your team from having to watch hours of footage just to ensure campaign safety. **Result:** Bradesco: +27.2 Ad Recall points — 13.4 p.p. above the historical record. ### Whisper Always-on, automated support for your creator base. The AI sends briefing details, answers questions, and tracks deadline compliance. This automation removes a heavy operational load from your team and ensures the campaign moves forward without friction. ### Mobile App The central app that generates scale for your brand. On the creator side, every operational step of the partnership fits into a single, easy-to-use app. On your brand's side, this integrated structure removes bureaucratic bottlenecks and makes it viable to run campaigns with hundreds of partners at once. **Result:** B3: 217 creators live at R$0.02 CPV. ### Boost (Partnership Ads) Your best-converting content becomes an ad in one click. Identify the best-performing organic pieces and amplify their reach directly through the creator's profile. This guarantees predictable results in your paid media strategy and completely eliminates new production costs. **Result:** Magalu: R$3.68 CPM — 66% below benchmark. ### Unified Dashboard The single screen that consolidates organic and paid media. Track return on investment and centralize performance data in one place. This level of clarity speeds up decisions and helps allocate budget surgically to the highest-impact content. ## Market Context Of every R$100 in digital ads, only R$3.20 reaches those who dominate the feed. (3.2%) The rest goes to intermediaries — and the asymmetry of the current model. ## Key Differentiators - **Speed at scale:** 500 creator posts live in under 24 hours — with AI review. - **Governance and brand safety:** Security and governance controls to run at scale with brand consistency. ## Pricing ### One-off campaign (One-off) - Price: 20% — fee on investment - Validate the thesis in your own scenario before signing an annual contract. Ideal for brands investing under 1M/year in creators. - Features: End-to-end creator marketing automation, Brand-safety check for creators and content, Paid amplification of organic content, Instagram, TikTok and YouTube, Real-time dashboard ### Joint Business Plan (Annual) - Price: Custom — Annual recurring - Recurring model to run creators as a continuous media channel. Ideal for brands investing over 1M/year in creators. - Features: End-to-end creator marketing automation, Brand-safety check for creators and content, Paid amplification of organic content, Instagram, TikTok and YouTube, Real-time dashboard, Multiple brands, In-person onboarding, Consultive briefing co-creation, Dedicated account manager ## Frequently Asked Questions **Q: Does CreatorAds replace my agency?** A: We understand that the agency's role is to think about the creative line, concept, and campaign strategy. What we replace is the operational bottleneck. Our platform automates the search, negotiation, tracking, and payment of hundreds of creators. Your agency stays focused on strategy and closer relationships, while our infrastructure delivers the scale and predictability that manual work cannot achieve. In other words, Creator Ads is a tool your agency can use, just like Google Ads and Meta Ads. **Q: How does the technology ensure creators match my brand's identity?** A: Instead of relying on spreadsheets and manual searches, SmartMatch uses artificial intelligence to match your briefing against more than 500,000 indexed profiles in our database. The tool reads more than 150 billion data points, including engagement rates, competitor partnership history, and audience fit across our entire base. You approve a small initial sample to calibrate the system, and the technology scales that same quality standard to the rest of the selection. **Q: If the process is automated, will I have a dedicated account manager?** A: Yes! We believe technology handles the heavy lifting, but strategic judgment needs to be human. That's why every Enterprise client has a dedicated service team. This team focuses on interpreting platform data, suggesting budget optimizations, and ensuring the operation stays aligned with your media goals. The day-to-day with creators is handled by our AI, Whisper, with our human service analysts stepping in for special cases. **Q: How do you guarantee brand safety at such high content volumes?** A: Our selection AI deeply checks the history of every creator involved in your campaign before even making a suggestion to you. In other words, you select the best creators from a pre-approved list of profiles. Additionally, our review AI proactively analyzes each video or photo BEFORE any publication. The system checks 14 risk dimensions, from inappropriate language to hate speech, political content, and music copyrights. Any content outside the rules is automatically blocked, and your team only receives the 'clean' material for final approval. This creates an auditable record that protects your brand end-to-end. **Q: Is the platform only for campaigns with micro and nano influencers?** A: CreatorAds works with profiles ranging from nano to names with 5 million followers. What usually happens is that, when using the platform, brands discover that spreading across micro and nano brings much healthier engagement. Even so, our technology accommodates different influence sizes within the same campaign. **Q: Where does paid media fit in?** A: Right after we validate the best organic content. We believe organic reach, without boosting, is a waste of potential. That's why our standard procedure is to identify the top-performing organic content and turn it into ads, directly through the creator's profile. You reuse what's already been validated with the audience and invest your media budget where the cost per view is usually much lower than traditional ads. **Q: How does the paperwork for contracts and payments work for so many creators?** A: This is a classic pain point for anyone trying to scale, and to solve it, we decided to absorb 100% of the logistical, legal, and fiscal responsibility. Your company doesn't need to sign hundreds of contracts or worry about dozens of different invoices. We centralize payments through CreatorPay, freeing your team to focus exclusively on campaign results. ## Links - Website: https://www.creatorads.io - Instagram: https://www.instagram.com/creatorads.us/ - LinkedIn: https://www.linkedin.com/company/creator-ads-io/posts/?feedView=all - TikTok: https://www.tiktok.com/@creatorads.us - Help Center: https://creatorads.zendesk.com/hc/en-us